PR News 1 minute read
Prasidha Menon has joined Airbnb to lead integrated communications for India, Southeast Asia, Hong Kong and Taiwan.
In this leadership role, Menon will be responsible for designing and executing the company’s integrated communications strategies, designing influencer engagement campaigns and driving the company’s corporate reputation forward, in alignment with Airbnb’s overall business strategy for the region.
One of the youngest communications and marketing leads in the country, Prasidha Menon in her previous role, was director brand, marketing and communications for Optum Global Solutions, India, a UnitedHealth Group Company.
Before this, as VP & global head of communications at OYO Hotels & Homes, she was leading both internal and external communications for the brand, globally. A key member of the leadership team, Prasidha was responsible for building the brand globally, and managing the founder’s office.
Prior to OYO, Prasidha was heading communications for Uber in India and South Asia, including the market entry for the UberEats business and its expansion in over 20+ cities in India in less than 15 months.
During her stint with Edelman, she won Edelman’s coveted D.J.E. Fellowship Program, conceptualized and sponsored by the President & CEO Richard Edelman, which gave her the opportunity to work for Edelman Digital in San Francisco.