PRCAI Accredits first batch of 18 PR Practitioners

The Public Relations Consultants Association of India (PRCAI) has announced results of their first batch of its 'Accreditation programme in Indian Public Relations (AIPR)'.

Announcing the list of 18 public relations professionals PRCAI awarded each one of them with the AIPR pin. 

Atul Sharma, president, PRCAI said, “At PRCAI, we celebrate, honour and work everyday to forward the vision of our industry – to be more professional, ethical and prosperous. AIPR is our endeavour in that direction, and this is just the beginning. I am very happy for our first batch of accredited professionals, who I am sure will help in this pursuit as they lead this industry into the future. Heartiest congratulations to each one of them. ”

“The communications industry has an invaluable pool of subject matter experts who are incredible thinkers, strategists, planners, writers and are extremely committed to their profession. AIPR is a platform to recognize such talent and motivate them to continue to upskill to remain relevant in the evolving world of communications and aspire to be the best.” said, Deeptie Sethi, CEO, PRCAI.

 The first batch of AIPR participants went through two rigorous sets of testing including a Communications Aptitude Test and a final jury round.

The AIPR Jury, which comprised of leaders of PR Consultancies, Corporate Communications Heads, HR heads and academic experts assessed the presentations based on the frameworks and guidelines provided by the PRCAI accreditation partner, the School of Communications & Reputation.

Recognising the accredited professionals

Eighteen (18) Professionals across both Levels 1 and 2 received accreditation in this round. Of this, the top 3 at both levels (on the basis of their aggregate performance across various levels) are:

  • Level 1 candidates (1-5 years of PR Experience)- Sneha Ashok, Adfactors PR topped with highest rank of 67.8%, followed by Aastha Anand from On Purpose with net score of two rounds at 65.2%. In third place, Shruti Vakhariya from Adfactors PR earned 64.7% marks.
  • Level 2 candidates (6-10 years of PR Experience)- Dhun Chhokar, On Purpose was the top scorer with the highest rank of 66.3%, followed by Adfactors PR’s Sweta Mohanty at 63.5% and Aaron Dias finishing at 63.%.

Talking about Accreditation Programme and partnership with PRCAI, Hemant Gaule, dean of the School of Communications & Reputation (SCoRe) shared,
"While conceptualising AIPR, SCoRe looked at global and credible benchmarking benchmarks for individual competence such as those established by PRSA, CIPR, IABC that elevated the profession in their respective regions.” concluded Hemant Gaule, dean of the School of communications & Reputation (SCoRe).”

The 2022 Winter AIPR round, for which professionals can apply in September, will be more robust and comprehensive, recognising the emerging champions of the Indian PR industry. 

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