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PRCAI launches story telling convention ‘PRana 2024: Shaping the story of India’

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. 

Speakers will share their vision for India@100 at the public relations convention themed PRana 2024: Shaping the Story of India centred around how powerful ideas can positively impact four pivotal pillars of reputation centred around Leadership and Vision, Emotional Quotient, Country Economics and Social Elevation.

Business leaders including Nadir Godrej, Chairman & MD of Godrej Industries, Ritesh Agarwal, CEO & Founder of OYO Rooms, Ashish Kumar Chauhan, MD & CEO of the National Stock Exchange of India (NSE), Bhairavi Jani, Chairperson of SCA Group of Companies; Captain Indraani Singh, Founder of Literacy India; Chhavi Rajawat, First MBA Sarpanch, Devdutt Pattanaik, Author, Guneet Monga, Academy Award-Winning Filmmaker, Kapil Sibal, Lawyer & Politician

The public relations industry is witnessing continued growth and upward trajectory, estimated at INR 2500 crores in FY 2023, registering double digit growth year-on-year and employing more than 14,000 people in the organized sector. The industry is gaining increased recognition by CEO and C-Suite community. According to SPRINT 2023* the private sector, startup economy, and unicorns are fuelling PR industry’s growth, the C-suite is increasingly recognizing PR and communications as a driving function rather than just an enabler.

Eight out of 10 respondents said that India Inc. leadership is working closely with their corporate communications team to devise strategies for brand communication, while 80% of corporate communications heads report directly to the CEOs.

"PRana 2024 is a movement aimed at harnessing the power of aspirational narratives to drive our nation's progress with two significant stakeholders - business leaders and reputation custodians." 

"I am certain that the insights shared amongst these stakeholders will not only shape the future of public relations in India but will also contribute to the global discourse on reputation management and storytelling," said Deeptie Sethi, CEO of PRCAI.

"As our industry continues to grow and gain strategic importance across sectors, we look forward to crafting compelling narratives that will resonate with our global ambitions,” said Kunal Kishore, vice president, of PRCAI.

Inspired by the global trend of shorter speeches which are gaining popularity reflects how people consume information in today's fast-paced world, the convention introduced a brand-new speech format called ‘300Wise’, where speakers will deliver concise, high-impact visionary speeches in five minutes. 

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