Farah Bookwala, corporate communications lead, GSK India, says, “For a health and wellness communications campaign to truly shine, it needs to excel in three critical areas: 

First, advocate for health and wellness based on scientific accuracy, steering clear of sensationalism. 

Second, utilise creative and innovative formats and channels to tell your story powerfully. And most importantly, show a credible and significant impact on the lives of patients and consumers.”

Hemali Mahajan, managing director, GCI Health India, a Burson Group Company says, "As a jury member, I'm seeking entries that demonstrate a genuine commitment to improving lives. Achieving measurable objectives is important, but entries that have sparked positive behaviour change, shifted perceptions, and empowered communities will make the cut. 

I am eager to see innovative strategies and demonstrate how the campaign has made a tangible difference in people's health and well-being. 

Equally vital is the compelling storytelling that transforms a campaign into a moving narrative. Campaigns that clearly articulate their objectives, show their translation into impactful results and highlight the significant difference they’ve made will truly stand out."

Sharmistha Ghosh, senior VP- Healthcare and Social Impact, Avian We. shares, "The role of communications in addressing some of the world’s most pressing challenges has been profound, whether in tackling non-communicable diseases to the COVID-19 vaccination efforts.

A communications programme can be an ecosystem enabler, the responsibilities are significant, and the opportunity to demonstrate tangible impact is even more rewarding. 

In this year’s award submission, I seek to see how a strategically focused communication program has driven meaningful change, shaping policies, fostering innovation to reach the last mile, improving affordability, strengthening enforcement,

Sangita D Gopinath , director - growth & business initiative, PR Pundit Havas Red points out, What I look for is simple — has the message been delivered with trust and authenticity? I value campaigns that go beyond surface-level messaging to show real depth and impact. 

A winning entry is thoughtfully multichannel, resonates across touchpoints, serves the brand across categories, and sparks a larger conversation or change. That’s what stands out to me.

For Shivani Gupta, managing partner, SPAG FINN Partners, "Over the years, the most powerful health and wellness campaigns have gone beyond metrics—they’ve moved minds. 

As a jury member, I’ll be looking for entries that don’t just show reach or engagement, but those that spark behaviour change, shift perceptions, or empower communities. In today’s landscape, true impact in health communication is measured not only in numbers but in the narratives we reshape and the lives we touch.”

To apply for the PRmoment Health and Wellness Comms Awards 2025, register here.