Ruchika Varma appointed CMO at Future Generali India Insurance; will also handle marcom, PR

Future Generali India Insurance Company Limited (FGII), the general insurance arm of the joint venture between Future Group and global insurer Generali, has announced the appointment of Ruchika Varma as chief marketing officer (CMO) for the company.

Varma wants to focus on a strong brand to serve an underinsured India

At FGII, Ruchika will be responsible for marketing communications, public relations, product innovations, developing digital capabilities and partnerships and CSR.

Before joining Future Generali, she was the CMO at IDFC FIRST Bank, where she developed,launched and managed the IDFC brand pre and post-merger. She has also held roles in Singapore with well-known organisations such as BBC Worldwide, Lonely Planet and Singapore Tourism Board.

Ruchika Varma, CMO, Future Generali India Insurance said, "Insurance is a complex yet challenging sector that holds great potential for expansion. I am very excited to establish Future Generali as the brand of choice that is truly customer-centric for an underinsured India”

Anup Rau, MD & CEO, Future Generali India Insurance said, “Ruchika is a highly skilled marketing leader with a wealth of experience in leading marketing initiatives for some of theleading brands in the industry. As our new CMO, her experience will be critical in the transformation of Future Generali India Insurance into a future-ready – digitized organization serving customer requirements.”