Ruder Finn, recently won the communications mandate for iconic motorbike brand Harley-Davidson in India. Currently, Harley-Davidson in India consists of 13 motorcycles across five model families.
Ruder Finn will headline the PR mandate for Harley-Davidson in India to provide strategic counsel on the way forward and execution for the brand including brand and product campaigns, the Harley Owners Group® (H.O.G.), national and zonal rallies, media rides, among others.
The new alliance will also include the agency working in tandem with the marketing team and other agency partners to create consolidated integrated communication programmes for the brand.
Commenting on the partnership, Atul Sharma, managing director India, Ruder Finn said, “We are excited to partner with Harley-Davidson® India – one of the most legendary motorcycle brands across the globe. We are looking forward to further strengthen and lead the luxury motorcycling space for H-D, through storytelling, experiential communication and word of mouth publicity. This is a ride that we, at Ruder Finn, are extremely thrilled about!”