Sameer Bajaj joins Byju owned WhiteHat Jr as global head of comms and external affairs
PR News 
Paarul Chand
Sameer Bajaj, former director-corporate communications and external officers at Discovery Communications, has moved to WhiteHat Jr as the global head of communications and external affairs.
Bajaj will be reporting to Karan Bajaj, founder of White Hat Jr. The former Discovery CEO set up the coding platform for children about two years ago. It was then sold to edtech major Byju in August 2020 for US $300 million in an all cash deal.
Sameer Bajaj is the first to join White Hat Jr in a global communication role, even as the firm expands to US and Australia and other countries.
Bajaj who has also led corporate communications at Amway and Star Sports is now entering the booming ed tech field. Experts expect the market to touch 3.5 billion by 2020. A Ministry of Human Resources Development Report stated in June 2020 that the EdTech expenditure in India will touch 10 trillion dollars by 2030.
If you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
Featured
PR professionals share their views on journalists publicly calling them out on story pitches
Auto blogger renders unconditional apology to Value 360 for defamatory posts
Hottest Indian startups of 2020, Paytm, Dreams 11 lead the charge: Wizikey Report
