Shubham Mukherjee, formerly with ICICI Prudential, has joined Samsung India as head of corporate communications and corporate citizenship/CSR. 

He took to LinkedIn to announce the same. 

Shubham is a seasoned media, brand and reputation management professional with a diverse experience spanning over 25 years across journalism, corporate communication and marketing. 

He spent over a decade in senior news management positions at two of India's largest newspapers - The Times of India and The Economic Times.

He is also a member of the industry association ASSOCHAM's 'National Council of Marketing & Branding'

As a storyteller, his work involves building on the corporate reputation and leading strategic communications.