KnowledgeHut, Bangalore-based short-duration skills provider has appointed Shauvik Ghosh as the head of PR and Corporate Communications. The appointment is part of the ed-tech startup plans to aggressively expand its business and drive growth in its business across its domestic and international markets.

In his new role, Shauvik will be responsible for driving awareness and establish the brand stature for KnowledgeHut and drive an effective communication narrative for the brand. He will report to Ashish Kumar head of product and growth and Subramanyam Reddy, CEO of Knowledgehut.

Commenting on the appointment, Ashish Kumar, chief marketing officer, KnowledgeHut said, “We are at an exciting stage of our growth story and believe that effective communication is essential for success and growth of every organization. We are delighted to have Shauvik onboard as the head of PR and Corporate Communications. His creative vision and analytical ability coupled with a background in business journalism will add a refreshing perspective to our brand story.”

Sharing the delight in his new role, Shauvik said, “I strongly believe in KnowledgeHut’s mission to help organizations and professionals unlock excellence through skills development. Nothing gives me more joy than building an effective brand narrative for such an organization. I am thrilled to join KnowledgeHut and looking forward to providing my best service.”

Before moving into corporate communications, he spent a decade as a senior business journalist with some of the leading business dailies in the country, wherein he covered multiple beats including Media and Advertising, IT & ITES, Aviation, Real Estate, Infrastructure & Logistics, and Telecommunications from both the corporate and the government policy perspective. His proven expertise in managing multiple projects and campaigns across geographies and providing results beyond expectations is well documented.