In her new role, Shipra Singh will lead healthcare communications at GE South Asia. She was formerly technology practice lead at Ruder Finn India.

GE Healthcare in India offers a range of diagnostics and imaging products and services including CT scanners, X-Ray machines ultrasound machines and the software that runs them.

Prior to this, Shipra was leading the technology business practice for Ruder Finn India as the senior vice president. In her previous role at Ruder Finn she was managing a team of 30 people across Delhi, Mumbai, Bangalore and Chennai.

Shipra comes with over 15 years of experience in managing corporate reputation for some of world’s largest multinational corporations and digital-first brands. She has represented brands programs across India, South Asia and JAPAC including Google Cloud, Visa, Pine Labs, and Microsoft, among others.