PR News 1 minute read
Shiwani Varma Vyas, formerly with digital technologies and big data firm Brillio, has taken over as associate director – corporate communications and CSR at Fortune 50 home improvement firm Lowe's India.
In this role, Shiwani will partner with the leadership and HR team to drive all internal and external communications in India. Additionally, she will also own and drive the overall CSR program for India.
“Lowe’s is a company with a rich history and culture. The Lowe’s India team has been at the forefront of building a best-in-class customer experience, being the catalysts for retail-tech. I am excited to be part of the organization and am looking forward to continue building a strong employer brand internally and externally at Lowe’s India", stated Vyas.
Shiwani is passionate about enabling diversity and inclusion in the workplace. She is a council member with the WICCI PR and Digital Marketing Council, set-up with the objective to enable, equip, and empower women within the communications industry. .
Vyas has over 17 years of communication experience at both PR firms as well as corporates with stints at Genesis BCW, LINOpinion. She was also responsible for brand development and reputation management at Aditya Birla Minacs globally (India, US, Canada, Philippines) for both external and internal audiences.