Shreyashi Sanyal has been appointed as manager PR & marketing communications at 'The Grand New Delhi' and 'Azaya Beach Resort', Goa. In her new role, Shreyashi will head corporate communications and public relations for the brand, and be responsible for external and internal communication with specific focus on strengthening the brand's overall profile and its marketing outreach.
She will play a key role in building and maintaining strategic interface with media and internal stakeholders to deliver the hotel’s messages. As part of her efforts, Shreyashi will also be responsible for overseeing reputation management across media and audience sets. She will be reporting to Jaspreet Singh, vice-president – commercials, Unison Hotels and the current communications team will be reporting into Shreyashi.
Shreyashi brings along close to 8 years of experience across communication and media functions, with 2 years of experience in corporate communication in the hospitality sector with WelcomHotel Sheraton, New Delhi. As part of her previous assignments, she has been associated with some of the leading PR firms in the country, starting her PR stint with Genesis BM, MSLGROUP and PR Pundit.