Social Pill, a leading digital marketing agency has recently won the digital mandate for Tata Literature Live! The Mumbai LitFest – India’s second-largest international literary festival, featuring poets, authors, and performers.

The authors attending include Irish writer Gavin McCrea, Tamil author C S Lakshmi, British journalist Sam Miller, diplomat turned politician, Mani Shankar Aiyer, Sweden/India writer Zac O’Yeah and Sujit Patil, Godrej.

 The account is managed by Social Pill’s Mumbai office.

Vivek Rao, executive producer, Tata Literature Live! The Mumbai LitFest, stated, "We are excited to partner with Social Pill on this journey. Their fresh approach and creative energy promise to elevate our digital presence, connecting literature lovers worldwide to our vibrant literary platform."

Talking about the mandate, Rajnish Rawat, CEO, of Social Pill, said, “We are thrilled to partner with Tata Literature Live!, a beacon in the literary world. Together, we aim to amplify their narratives online and connect with a broader audience.”