Sony Entertainment Talent Ventures signs up 'Polar', its first virtual popstar exclusively for India

 8th August 2022    PR News 
 Soumiya Awasthi

Sony Entertainment Talent Ventures India (SETVI) has signed their first ever virtual talent,  -Polar, exclusively in India. SETVI is India’s first talent and metaverse advisory business and would represent her for Metaverse and Web 3 opportunities worldwide. 

Commenting on onboarding SETVI’s first ever virtual talent, Vijay Singh, CEO, SETVI, says, “Polar would be a pathbreaking intervention which would give a broader spectrum of experimentation in Web 3 and metaverse opportunities as marketing solutions to many leading brands of the country.”

SETVI is also planning to launch a virtual concert with Polar to give an exclusive sneak peek to its audience into this metaverse world.

Created by Anastasiia Vinogradova, producer at Soul Publishing, Polar is a 16-year-old V-fluencer, who is known for her striking turquoise hair, unique TikTok moves and voice. 

Polar is close to hitting 1 million followers on Spotify and has more than 600k subscribers on her YouTube channel.

As an emerging artist, Polar releases original music and covers of popular songs such as ‘Bad Guy’ by Billie Eilish and many more.

 The meta space for artists doesn’t only have Polar, but many other artists like Lu do Magalu (Brazil), Barbie, Knox Frost (a male influencer from Atlanta), Anna Cattish (Russian Animator and Illustrator) and many more.