Sony, official global sponsors of the World Cup, has launched its own social network solely dedicated to the tournament.
The platform, created with global digital marketing agency Isobar, is named ‘One Stadium Live’ and aims to unite football fans by selecting social media content from Twitter, Facebook and Google+ and forming relevant, popular and recent football topics.
The platform, available via mobile, tablet and desktop, will offer fans the chance to instantly see and join conversations about the tournament, as well as providing live performance stats for each team and player and ‘Match Live’, a real-time stream of what the fans are saying during each game.
One Stadium Live will be accessible to English, Portuguese, French, German, Spanish and Japanese speakers using conversation tracking.
Text analytics company Luminoso has worked in partnership with Isobar to develop the technology which supports the platform and uses ‘Natural Language Processing’ to group fans with similar passions from across continents creating an instant football fan community.