SGAPR, the public relations practice of Strategic Growth Advisors Private Limited, has won the PR mandate for Music Broadcast Limited – Radio City. The PR mandate includes working on financial communication advisory, consumer, and stakeholder engagement as well as amplification of visibility in India’s hinterlands.
Ashit Kukian, CEO, Radio City said, “SGA has been our trusted partner for investor relations since our listing. We are glad to take this association further by extending the services to incorporate PR. We are confident that SGA will significantly add value to the existing partnership with its strategic and integrated research driven approach and are looking forward to setting new benchmarks in the near future.”
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Radio City currently has 39 stations across 12 states, comprising 62% of the country’s FM population.
Speaking about the mandate, Kevin Shah, co-founder and executive director, Strategic Growth Advisors said, “ We share an extremely long and cherished association with the Jagran group and MBL, it is a testament to our relationship to start on the PR mandate for the brand.”