Swati Bhattacharya, who has also previously worked at General Motors and Agilent Technology in senior communication and brand posts, has now taken over as the chief communications and brand officer at the Bajaj Group.

Swati till recently was also the chief marketing and communication officer, as well the chief diversity officer at the CK Birla group.

She has over 20 years of experience in communication and branding roles in sectors as diverse as technology, auto and steel.

The Bajaj Group was set up by freedom fighter Jamanalal Bajaj. While its foundation lies in sugar mills, the group has now diversified to aviation, power, infrastructure and FMCG with the well known Bajaj Almond Drops oil.