RuderFinn India has won the communications mandate for TATA AIA for India. The company says, in a release today, that it won the multi-agency competitive pitch for the communication mandate based on it's expertise in BFSI and the life insurance sector along with their creative insights and approach that matched TATA AIA’s business objectives.
Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Ltd. and AIA Group Ltd. (AIA).
Commenting on the appointment of Ruder Finn, Vandana Kilam, VP- corporate communications, TATA AIA stated, “The life insurance industry is at a transformational phase in India at the moment. Therefore, it is more important than ever for us to communicate clearly with the right message at the right time. Ruder Finn came out as the right partner for us and we are confident that with this partnership we will be able to build and communicate our vision to our stakeholders.”
Commenting on the account win, Radha Roy, country head – India, Ruder Finn said, “We are excited to be the strategic partner for TATA AIA. This is a great opportunity for us to work with such a reputed client and create clutter-breaking communications to deliver meaningful, measurable campaigns.”