Teamonk Global, speciality tea brand, today announced the appointment of Intertwined Brand Solutions, as its marketing partner. The agency will design and execute brand solutions for both global and domestic markets for Teamonk.
As the integrated marketing partner, the agency’s responsibilities would include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global online and offline campaigns, thus raising awareness, and carving space in the speciality tea market space in the international as well as the home turf.
The major focus will be to promote and take Teamonk forward in the F&B ecosystem journey and their focus on healthy living. The agency would also manage SEO responsibility for Teamonk.
"Teamonk aims to focus on the health conscious consumer that aims to start each day with a healthy cup of tea to look and feel good. With Intertwined as our integrated marketing partner, we are certain that Teamonk’s story would reach a wide audience. We truly believe that Intertwined shares a deep understanding of our brand and are confident that their artful storytelling will serve our purpose well”, said Nalin Sood, co-founder & CEO, Teamonk Global.
On winning the marketing mandate, Divya Pratap Mehta, founder, Intertwined Brand Solutions, said - “At Intertwined, our heart lies in strategy that is holistic in the digital space. When we work with a brand, we aim to give brand solutions across SEO, performance marketing, SMs, SEM.”
Set up in 2016, homegrown speciality tea brand Teamonk Global, was founded by Ashok Mittal, Amit Dutta and Nalin Sood to cater to the growing demand for speciality teas in India and globally. The global speciality tea market is estimated to be a US$5.2 bn.