The Fulcrum Awards shortlist for 2020 is announced

The Fulcrum Awards management announced the finalists for 2020 on the 4th of October. The shortlist was arrived at, after online and offline evaluation by a high profile jury of 20 leading communication professionals and a special jury of leading consultancy CEOs for the best consultancy categories. The jury completed a preliminary evaluation of Technique, Sector and Special categories online and also met for day-long deliberations at the jury meet on September 22nd2020.

The process reviewer for the second time was niiti consulting. The shortlist is announced for 12 sub-categories in the Technique main category, 12 sub-categories in Sector main category, 5 sub-categories for work done during the Lockdown period and 6 sub-categories in the Special Awards to recognise firms and in-house teams. The winners of the Individual and Lifetime Achievement awards will be announced on the 7th of November at the virtual awards night.

The shortlisted entries will compete for Gold, Silver and Bronze in each of the 12 sub-categories of the Technique main category. The 12 sub-categories under Sector, the Lockdown special category, the Special and Individual Award categories will have only one winner each.

TECHNIQUE AWARDS

Best Use of Content

Organisation Name

Campaign Title

Client/Consultancy Name

2020 MSL

Vicks One In A Million #TouchOfCare

Procter & Gamble- Vicks India

2020 MSL

Parachute Advansed Coconut Creme Oil #RootedMyWay

Marico Limited

Cipla

Launch of Cipla Archives on Instagram

 

Edelman India Pvt Ltd

From Packaging To Pop Culture

PepsiCo India (Lay’s)

Godrej Interio

Make Space for Life

Adfactors PR Pvt Ltd

 

Best Use of Creativity and Innovation

Organisation Name

Campaign Title

Client/Consultancy Name

Edelman India Pvt Ltd

From Packaging To Pop Culture

PepsiCo India (Lay’s)

Ford India Pvt Ltd

Ford Discover More With Poetry

 

Godrej Consumer Products Ltd

India's First Platelet Donor Helpline by Godrej HIT

Adfactors PR Pvt Ltd

Media Mantra

Land of Discreet Affairs

Gleeden

MSL India

#LoveAtFirstPride

OkCupid

 

Best Use of Event

Organisation Name

Campaign Title

Client/Consultancy Name

Airbnb India

Live Like A Maharaja

 

AvianWE

#AmazonFestiveYatra

Amazon.in

AvianWE

A New Chapter On Inclusion

Rainbow Literature Fest

First Partners

Hyundai Kona: Mission Impossible!

Hyundai Motor India

TVS Motor Company

TVS MotoSoul 2019: Bringing alive the camaraderie of motorcycling with unparallel experiences

 
 

Best Use of Digital

Organisation Name

Campaign Title

Client/Consultancy Name

2020 MSL

Olay #FaceAnything

Olay India

AvianWE

#MakeYourMoov

Reckitt Benckiser

Edelman India Pvt Ltd

From Packaging To Pop Culture

PepsiCo India (Lay’s)

Ford India Pvt Ltd

Ford Discover More with Poetry

 

Madison PR

Parachute Advansed Champi Beats

Marico Limited

 

Best use of Integrated Communications

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

#MakeYourMoov

Reckitt Benckiser

Bangalore International Airport Limited (BIAL)

#Plasticbeku by BIAL

 

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

Fleishman Hillard India

India Protein Day

Right To Protein

PR Pundit Public Relations Pvt Ltd

#UnitedByVote Campaign

Benetton India

 

Best Use of Public Affairs

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Rising To Dignity! Repealing 108 Legal Barriers

Sasakawa-India Leprosy Foundation (S-ILF)

First Partners

Bhadrachalam: Making of the Indian Paper Tigers

ITC Limited

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

Practice Strategic Communications India Pvt Ltd

FICCI - Indian Language Internet Alliance (FICCI - ILIA)

FICCI - Indian Language Internet Alliance (FICCI - ILIA)

SPAG Asia

Advocating Stringent IP Laws to promote Innovation in India

Global Innovation Policy Center

 

Best Management of Crisis

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

WOW: Saving India from 6 Chandigarh Equivalent Landfills

ITC Limited

Genesis BCW

IndiGo-Flying High Despite A Cockpit Battle

Interglobe Aviation (IndiGo)

MSL India

 Global IPO Failure

WeWork

MSL India

Tackling Fake News on Budwesier

Anheuser Busch InBev

Perfect Relations Pvt Ltd

Indian Tea Association: Ek Cup Chai – Aaj...Kal...Hamesha...

Indian Tea Association

 

Best Use of Internal Communications

Organisation Name

Campaign Title

Client/Consultancy Name

Cairn Oil & Gas, Vedanta Ltd.

Harnessing the Power of Employee Advocacy

Genesis BCW

Mondelez India

Bringing Mondelez India's Purpose to Life

 

Nayara Energy

One Nayara

 

Online Reputation Management Pvt Ltd

Heroes at Work

Adani Group

UltraTech Cement Ltd

UltraTech Sustainability Week 2019

 
 

Best New Product Launch

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Making Silence Speak

Samsung India

First Partners

Hyundai Kona: Mission Impossible!

Hyundai Motor India

First Partners

Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances!

ITC Limited

Ruder Finn India

The Great Democratisation of Mobility

Revolt Intellicorp

Value 360 Communications

Launching the Marvel -India’ Ist Internet Car

MG Motor India

 

Best Use of Media Relations

Organisation Name

Campaign Title

Client/Consultancy Name

20:20 MSL

GoRun with Skechers

Skechers India Pvt Ltd

AvianWE

#AmazonFestiveYatra

Amazon.in

AvianWE

Team Cashless India

Mastercard

AvianWE

As dynamic as the Indian Millennial

Samsung

First Partners

VENUE: Stay Connected on the Go!

Hyundai Motor India

 

Best Use of Community Outreach

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Banega Swasth India, From Swachh to Swasth

Reckitt Benckiser

First Partners

Rising To Dignity! Repealing 108 Legal Barriers

Sasakawa-India Leprosy Foundation (S-ILF)

First Partners

WOW: Saving India from 6 Chandigarh Equivalent Landfills

ITC Ltd

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

Ford India Pvt Ltd

Ford Cartesy

 
 

Best Regional Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Bhadrachalam: Making of the Indian Paper Tigers

ITC Ltd

First Partners

ITC Mangaldeep: Sense and Scentibility – God’s Favourite Fragrances!

ITC Ltd

Godrej & Boyce Mfg. Co. Ltd.

#IssRaavanKoMatJalaao – a social message woven in the threads of the age-old tradition of burning the effigies of Raavan as a symbol of good over evil.

Adfactors PR Pvt Ltd

Godrej Consumer Products Ltd

Wake Up to Freshness by Cinthol Lime

Adfactors PR Pvt Ltd

SECTOR AWARDS

Best Hospitality and Travel Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Airbnb India

Live Like a Maharaja

 

Davidson PR & Communications

PR Campaign- Grand Hyatt Kochi Bolgatty

Grand Hyatt Kochi Bolgatty

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

Media Mantra

Got Guts to take the plunge? - India’s first Extreme Adventure zone

Jumping Heights

TATA SIA Airlines (Vistara)

Taking the New Feeling Global

AvianWE

 

Sector Awards-Best Automobile Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

VENUE: Stay Connected on the Go!

Hyundai Motor India

First Partners

Hyundai Kona: Mission Impossible!

Hyundai Motor India

Ford India Pvt Ltd

Ford Discover More with Poetry

 

Kia Motors India

Launch of Kia Seltos #BadassByDesign

 

Ruder Finn India

The Great Democratisation of Mobility

Revolt Intellicorp

 

Best Luxury Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Madison Public Relations

Fabelle Trinity Truffles Extraordinaire – Leaving a sweet global aftertaste

ITC Ltd - Foods Division

PR Pundit Public Relations Pvt Ltd

Increasing the appeal and desire for the classic Ralph Lauren Polo as a must-have for the Indian millennial

Polo Ralph Lauren

PR Pundit Public Relations Pvt Ltd

Launch of Panerai MSD Special Edition Watches

Panerai

PR Pundit Public Relations Pvt Ltd

Launch of Christian Louboutin's Spring/Summer 2020 Collection in India

Christian Louboutin's

 

Best Technology and Telecom Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Making Silence Speak

Samsung India

Edelman India Pvt Ltd

Lock your identity

Norton

Ruder Finn India

The Big Cyber Dialogue for Businesses

Barracuda Networks

MSL India

Draw The Line

Spectra

MSL  India

Life Streaming

Spectra

 

Best Healthcare and Pharma Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

2020 MSL

Vicks One In A Million #TouchOfCare

Procter & Gamble- Vicks India

AvianWE

#MakeYourMoov

Reckitt Benckiser

First Partners

Rising To Dignity! Repealing 108 Legal Barriers

Sasakawa-India Leprosy Foundation (S-ILF)

Sanofi India limited

AllergyFree' India

 

Teamwork Communication Group

Making India Breathe Campaign

Good Air

 

Best Consumer Products and Retail Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

2020 MSL

Parachute Advansed Coconut Creme Oil #RootedMyWay

Marico

AvianWE

#AmazonFestiveYatra

Amazon.in

Edelman India Pvt Ltd

From Packaging To Pop Culture

PepsiCo India (Lay’s)

First Partners

WOW: Saving India from 6 Chandigarh Equivalent Landfills

ITC Ltd

 

Best Not for Profit and Associations Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

Switchoff2SwitchOn

Tata Power-Club Enerji

First Partners

Rising To Dignity! Repealing 108 Legal Barriers

Sasakawa-India Leprosy Foundation (S-ILF)

Tata Trusts

Antaran, Transforming Crafts

Adfactors PR Pvt Ltd

 

Best Manufacturing Sector Campaign (B8)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

VENUE: Stay Connected on the Go!

Hyundai Motors India

First Partners

Hyundai Kona: Mission Impossible!

Hyundai Motor India

First Partners

Bhadrachalam: Making of the Indian Paper Tigers

ITC Ltd

First Partners

Rolls-Royce Partnering India: Towards Greener Skies and Cleaner Seas

Rolls-Royce India

 

Best Entertainment and Media Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Alternate Content

PVR Ltd

Chingari

Chingari App

 Bconnect Communication

Perfect Relations Pvt Ltd

Condé Nast India - Going Beyond Traditional Print Publishing

Condé Nast India

Value360 Communications

Making of the Indian Pop Culture Trendsetter

Comic Con India

Zee Entertainment Enterprises Ltd

&TV's Gudiya Humari Sabhi Pe Bhari

Genesis BCW

 

Best Banking and Financial Services Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Team Cashless India

Mastercard

ICICI Lombard General Insurance

Imagining an Emoji for Gen Z

Adfactors PR Pvt Ltd

Max Life Insurance Company Ltd

Financial Protection Campaign through India Protection Survey

Edelman India

Value 360 Communications

Angel Broking

Angel Broking

Value 360 Communications

realme paysa

realme paysa

 

Best Services Sector Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Making Delhi Safer – Women with wheels

Azad Foundation – Sakha Cabs

Media Mantra

Promising uninterrupted warranty and assurance

ONSITEGO

Media Mantra

Land of Discreet Affairs

Gleeden

Media Mantra

Marching Sheep- Leading organisations to success and excellence through people

Marching Sheep

Value 360 Communications

Zoomcar

Zoomcar

 

Best Sports Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Kaizzen

Changing lives through the power of sports

adidas India Pvt Ltd

Online Reputation Management Pvt Ltd

Garv Hai

Adani Group

PR Pundit Public relations Pvt Ltd

adidas Run for The Oceans 2019

adidas India Pvt Ltd

TVS Motor Company

TVS Racing: Where Rubber Meets The Road

TVS Motor Company

WordsWork

Khelo India Youth Games 2020

Sports Authority of India

LOCKDOWN AWARDS
Best use of Content

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Keeping the Brand in Motion When the World Came to a Standstill

Samsung India

Godrej Locks & Architectural Fittings and Systems

Agent of Safety

Adfactors PR Pvt Ltd

Johnson & Johnson (Stayfree)

It’s just a period

Adfactors PR Pvt Ltd

Ruder Finn

Indian Small Merchant: Covid-19’s #AsliHeroes

Pine Labs

Value 360 Communications

Jio Haptik

Haptik

Best use of Creativity and Innovation

Organisation Name

Campaign Title

Client/Consultancy Name

Airbnb India

At Home With Airbnb

 

AvianWE

Fighting Covid-19, One Handwash At A Time

Reckitt Benckiser

Godrej Consumer Products Limited

Protekt India Movement

Godrej Protekt

Hill+Knowlton Strategies India

LG India says #DilSeThankYou to India's corona warriors

LG India

Value 360 Communications

Milagrow

Milagrow

 

Best Employee Engagement

Organisation Name

Campaign Title

Client/Consultancy Name

Flipkart

The Lockdown Connect

Flipkart

Mondelez India Foods Private Limited

100 Days of  Internal Communications' Snackathon

Mondelez India

Schneider Electric India

Connected Engaged and Productive during the Lockdown with Internal Communication

Schneider Electric

Synechron Technologies Pvt Ltd

Workahomics

Synechron Technologies

TVS Motor Company

Riding into the New Normalcy: Inspiring workforce engagement

TVS Motor Company

 

Best Advocacy Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

Adfactors PR Pvt Ltd

Setting the Gold Standard

Tanishq , Titan jewellery

AvianWE

#IsolatedNotAlone

Avon Beauty

AvianWE

India’s Trump Card In The Fight Against Coronavirus

NITI Aayog

TATA SIA Airlines (Vistara)

Making #FlyingFeelSafeAgain

AvianWe

The Indian Hotels Company Limited (IHCL)

Meals To Smiles

 
 

Best Government Relations Campaign

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

India’s Trump Card In The Fight Against Coronavirus

NITI Aayog

Godrej Consumer Products Limited

Travel Hygiene Program by Godrej Protekt & Indian Railways

Adfactors PR Pvt Ltd

METRO Cash and Carry India Pvt.Ltd

The Spokesperson of Retail

Blue Pearl Services Pvt Ltd.

MSL India-20:20 MSL

Dell Technologies and NITI Aayog partner to promote a culture of innovation and entrepreneurship in the country

Dell Technologies - Corporate Campaign


SPECIAL AWARDS
 

In-House Team of the Year - Mid-size

Organisation Name

Bangalore International Airport Ltd

Coca-Cola India

Indraprastha Gas Limited

Motilal Oswal Financial Services Ltd

 

In-House Team of the Year - Large

Organisation Name

Godrej Group

Mondelez India Foods Pvt Ltd

OYO Hotels & Homes

Synechron Technologies Pvt Ltd

TVS Motor Company

 

PR Consultancy of the Year – Small 

Organisation Name

80 dB Communications

ON PURPOSE

Teamwork Communications Group

PR Consultancy of the Year - Mid-size (Above INR 10-20 cr)

Organisation Name

Kaizzen

Media Mantra

 

PR Consultancy of the Year - Large (Above INR 20 cr-50 cr)

Organisation Name

PR Pundit Public Relations Private Limited

SPAG Asia

Value 360 Communications

 

PR Consultancy Firm of the Year - Giant (INR 50 cr above)

Organisation Name

AvianWE

Edelman India Pvt Ltd

MSL India