Following a competitive multi-agency pitch, The Mavericks India today announced that it has won the national communications mandate for Hero Lectro E-Cycles
As part of the engagement, The Mavericks will work with Hero Lectro to drive specific narratives around the category as well as the brand, through strategic marketing and communication campaigns.
Confirming the appointment, Rachit Gupta, chief marketing officer, Hero Lectro commented, “We are delighted to partner The Mavericks in our journey towards building the category of e-cycles in the country as well as establishing a unique identity for Hero Lectro. The team at Mavericks demonstrated a creative and bold approach to the brief, based on in-depth research and a thorough understanding of the category, and our business. We are confident that their forward-looking and well-thought-out ideas will help us achieve our desired goals in a rapidly evolving market, and we look forward to this dynamic partnership with them”, he added.
On winning the PR mandate, Chetan Mahajan, CEO, The Mavericks India, said “Hero Lectro is creating a new segment amongst commuters, fitness and adventure enthusiasts, and conscious consumers. We are extremely proud to have been selected as their communications partner and we look forward to working with the team at Hero Lectro.”