The PRactice appoints Arijit Sengupta as Vice President- Public Advocacy

The PRactice has appointed Arijit Sengupta as Vice President - Public Advocacy. Through this move, the firm will scale their public advocacy practice by focussing on identifying policy engagement opportunities, developing issue based campaigns, and strengthening stakeholder network.

Commenting on his appointment, Arijit Sengupta says, “This will provide an excellent opportunity to work closely with government, industry and rights groups and help create a meaningful platform for developing thought leadership and delivering impactful and personalised communication for all stakeholders.”

Arijit has an interesting mix of experience, spanning 25 years in various roles across the telecom and technology industry. In these roles he has worked closely with the governments and stakeholders in countries like Bangladesh, Africa, Singapore and India. His most recent stint was with the BBC, where he managed projects such as the Gates Foundation. He began his career in advertising and has worked with Lintas, Enterprise Nexus and Mudra.

“I am excited to have someone of Arijit’s expertise and perspective joining us. His global experience will strengthen our service offering and as we offer a differentiated public advocacy service to our clients.” says Vivek Rana, CEO, The PRactice.

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