Sony India has announced the appointment of 'The PRactice' as its PR and communications partner starting April 01, 2019. The mandate has been awarded after a competitive, multi-agency pitching process and covers multiple product categories.

Confirming the association, Yoichiro Hotta, brand activation head, Sony India said, “Sony is at an exciting juncture of its journey in India. As we get ready to set new benchmarks for ourselves, we are delighted to welcome on board 'The PRactice'. 

Hotta adds that "During the evaluation process, we felt that 'The PRactice' had designed the most robust strategy based on their in-depth understanding of the market. This combined with novel creative ideas, unique in-house proprietary tools and a strong servicing team that understood what we needed, made the decision easier for us.”

Speaking on this win, Nandita Lakshmanan, founder and chairperson at 'The PRactice' said, “The consumer electronics market is at a tipping point and we are thrilled to have been chosen by Sony India as their PR partner. We hope to be able to add fresh perspectives and new dimensions to Sony’s storytelling in the country. We look forward to a long-standing association to deliver tangible results that are tied into business objectives.”