PRmoment MSL PRogress 2022: Careers and Competencies Survey is now open for responses

The PR business in India is at a critical juncture today, at the tipping point of arriving at its true value and potential as the one function that has a 360-degree view of an issue, an organisation, or a business. Post pandemic this has become especially true.

The time is therefore right to take stock of what skills the PR industry -both agency and client side are seeking. In order to do that PRmoment brings to you the second edition of 'PRmoment MSL PRogress : Careers and Competencies Survey 2022'

Please click to take the survey:

The last edition was conducted in 2019 just ahead of the pandemic.

The survey partner for 2022  is “Censuswide, the Global Insight Driven Research Company’.

In order to gain a better understanding of compensation and skills levels in the PR business in India, PRmoment India in partnership with MSL India has launched a survey today. It is completely confidential and anonymous, no respondent names and organisation names are being asked for or captured. It is open to both PR firm executives, as well as in-house consultants.

Please click to take the survey:

Amit Misra, CEO, MSL South Asia l South East Asia said, "India has top tier PR talent, doing extraordinary work. But what are their key challenges, what are the skills that need more attention, what are their aspirations from a compensation point of view, what do they love about their work and what inspires them? The PRogress 2022: Careers and Competencies Survey is an endeavour to come up with insights that will help us address the gap."

Rajesh Narwankar, human resources lead I MSL India I Publicis Groupe, stated that, " The pandemic and its WFH and now hybrid working condition has really altered the working reality for our PR colleagues. This survey is a strong effort to capture how people are responding to these changes and what are the possible solutions to empowering the professionals with the most relevant skills and benefits."

The survey results will help to frame a set of recommendations from inter-industry experts for what can be done to support greater learning among PR professionals.

Please click below to take the survey:

Survey Conducted by “Censuswide, the Global Insight Driven Research Company’

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