The rise of the AAP party

The white cap and the use of the ‘Aam Aadmi’ were just two PR tools used by the AAP party according to an infographic by the MSLGROUP in India.

The PR firm has released the interesting infographic about the rise of the AAP and the challenges they face during the recent elections as part of their ‘Voice of India 2014’ initiative.

The study looks at how this newly emerged party has managed to rise so quickly and how they are getting their message across.

Click on the logo below to see the full infographic:


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