The Seventh Edition of Fulcrum Awards Announced

The seventh edition of Fulcrum Awards, powered by the Promise Foundation and PRmoment.in, is accepting submissions till May 18th, 2022. This year there are 34 subcategories that are open to both consultancies and in-house communication teams. The shortlist will be announced by July 15th and will recognise the work done during the period April 2021 to March 2022.

The judging will take place through a rigorous two-stage process, including pre-scoring to determine the first shortlist and a Jury Meet on July 7th, 2022. At the Jury Meet the shortlisted entries will be discussed and evaluated in detail to decide the winning entries.

This year Fulcrum Awards have only three categories and they are:

Technique Awards: There are 12 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, and Bronze.

Master of Technique: Each winner of the Technique Awards will be awarded points, that is 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Master of Technique Trophy - Gold, Silver, and Bronze.

Sector Awards: Entrants have 14 sub-categories to choose from and submit their work to be judged for outstanding campaigns in a particular sector. This will have one award - Gold.

Special Awards: This honours seven outstanding entities. Except for Lifetime Achievement, which is nominated by the Jury, the other six -- Best Brand Reputation Campaign of the year, Best Corporate Reputation Campaign of the year, and four best Consultancies of the year {PR Consultancy of the Year – Small (Below 10 cr)/PR Consultancy of the Year – Midsize (Above INR 10-20 cr)/PR Consultancy of the Year – Large (Above INR 20-50 cr) & PR Consultancy of the Year – Giant (Above INR 50 cr)} can be applied for.

All entries to the campaign's sub-categories will have to necessarily be supported by an A4 storyboard that outlines the Objective, Idea, Tactic, and Result. Read updated rules and regulations here.

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by Avignyata, Reputation Today, School of Communications and Reputation, and Plane Crazy Studio.

Jury

Sr. No

Name

Designation & Organisation

1

Abhinandan Saikia

Senior Director - Communications & External Affairs, Hilton Hotels

2

Amandeep Arora

Associate Director & Head of Communications, MobiKwik

3

Anuradha Roy Chowdhury

Head - Corporate Communications, DP World

4

Boby Kurian

Director - Communications, SoftBank

5

Jatin Aggarwal

DVP - PA, Communication & CSR, Groupe Renault

6

Jasrita Dhir

Head - Brand, Marketing & CSR, Antara Senior Care

7

Kerman Kasad

VP - Marketing & Communications, Project Management Institute

8

Madhavi Behl

VP & Head - Corporate Communications, Firstsource

9

Murali Sashidharan

Director - PR & Government Relations, Ather Energy

10

Neeraj Jha

Group President & Chief Communications Officer, Bajaj

11

Partha Ghosh

VP & Head - Corporate Communications, Samsung

12

Piyal Banerjee

Head - External Communications, IPM India

13

Prateek Chatterjee

Senior VP - Corporate Communications & Marketing, NIIT

14

Preeti Binoy

Head - Corporate Communications & Government Affairs, Kimberly Clark India

15

Rajalakshmi Azariah

Head - Corporate Brand & Communication, Diaego

16

Rimmi Harindran

Global Head - Communications, CM&E, and Regional Head of Communications, APAC, Merck Healthcare

17

Sanaj Natarajan

Communications Leader, Wabtec Corporation

18

Sukanya Chakraborty

Global Head - Corporate Communications & CSR, VFS Global

19

Swetank Jain

Group Chief People Officer & Chief Communication Officer, Future Group

20

Vidisha Chatterjee

Director - Communications, WhatsApp

Special Jury for Consultancy categories

Jury for Large (D5) and Giant (D6) Consultancies

Name

Designation

Organisation

1

Bhuvnesh Chawla

Chief Marketing & Growth Officer, BCW India Group

2

Kavita Lakhani

Director - Operations, Weber Shandwick

3

Nitin Mantri

Group CEO, Avian We

4

Shivani Gupta

Managing Director, SPAG

Jury for Small (D3) and Mid (D4) size Consultancies

1

Abhilasha Padhy

Co-founder and Joint Managing Director, 80 db Communications

2

Komal Lath

Executive Director, Tute Consult

3

Pranav Kumar

CEO, Allison Partners

4

Vineet Handa

Founder & CEO, Kaizzen

Categories

A. Technique Awards

B. Sector Awards

A.1

Best Use of Content

B.1

Best Hospitality and Travel Sector Campaign

A.2

Best Use of Creativity and Innovation

B.2

Best Automobile Sector Campaign

A.3

Best Use of Event

B.3

Best Luxury Sector Campaign

A.4

Best Use of Digital

B.4

Best Technology and Telecom Sector Campaign

A.5

Best Use of Integrated Communications

(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement / Digital / Traditional Media / Public Affairs / Community and Advocacy)

B.5

Best Healthcare and Pharma Sector Campaign

B.6

Best Consumer Product and Retail Sector Campaign

A.6

Best Use of Public Affairs

B.7

Best Not-for-Profit and Associations Sector CampaCampaign

A.7

Best Management of Crisis

B.8

Best Food and Beverage Campaign

A.8

Best Use of Internal Communications

B.9

Best Entertainment and Media Sector Campaign

A.9

Best New Product Launch

B.10

Best Banking and Financial Services Sector Campaign

A.10

Best Use of Media Relations

B.11

Best Services Sector Campaign

A.11

Best Use of Community Outreach

B.12

Best Sports Sector Campaign

A.12

Best Best Regional Campaign (Only implemented in Tier 2 cities)

B.13

Best Infrastructure and Real Estate Sector Campaign

B.14

Best Campaign by a PSU

A1. Master of Technique: The top performers of the Technique category will be awarded with Masters of Technique honour based on a points system. There will be three winners - Gold, Silver & Bronze

D. Special Awards Category

D.1

Best Brand Reputation Campaign of the year

D.2

Best Corporate Reputation Campaign of the year

D.3

PR Consultancy of the Year – Small (Below 10 cr)

D.4

PR Consultancy of the Year – Midsize (Above INR 10-20 cr)

D.5

PR Consultancy of the Year – Large (Above INR 20-50 cr)

D.6

PR Consultancy Firm of the Year – Giant (Above INR 50 cr)

D.7

Lifetime Achievement Award

Contact: Hina Issar Huria |Awards Director | director@fulcrumawards.com | +91-98110 25258

Twitter: @fulcrumawards | Website: www.fulcrumawards.in | Facebook: @FulcrumAwards

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