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The winners of Fulcrum Awards 2023 announced

The organisers - The PRomise Foundation and PRmoment.in - announced the winners of the eight edition of Fulcrum Awards on Saturday, September 23rd, 2023 at a gala awards ceremony. Almost 600 professionals from public relations firms and in-house departments of communications attended the awards night at ITC Chola, Chennai to celebrate and witness the largest such gathering of communications professionals in India.

The winners were selected after rigorous online and offline evaluation of the entries. The jury completed a preliminary evaluation of Technique, Sector, and Special categories online and also met physically for the Jury Meet which was held on July 11th at Pullman Aerocity, New Delhi. The Meet was validated by the process validator Grant Thornton Bharat.

The awards night commenced by honouring veteran communications professional Veena Gidwani with the 2023 Fulcrum Lifetime Achievement Award. The evening saw compelling campaigns compete for Gold, Silver and Bronze in the 12 sub-categories for Technique Awards and 14 sub-categories of Sector Awards and the two Special Awards categories. The Fulcrum Masters for Consultancy & Corporate Teams were also announced.

The Fulcrum Awards are supported by Digital Partner – Avignyata; Creative Partner – Plane Crazy; Academic Partner – SCoRe and Magazine Partner – Reputation Today.

The complete results are outlined below:

TECHNIQUE AWARDS

Technique Awards - Best Use of Content (A1)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Organic by MSL

PM #TBMuktBharat Abhiyaan

Bill & Melinda Gates Foundation

Silver

MSL India

A Refreshing Difference

Coca-Cola India

Bronze

Weber Shandwick India

GOAL: GOing the distance with DigitAL

Meta

Technique Awards - Best Use of Creativity and Innovation (A2)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Edelman India

Democratizing courage in the world’s largest democracy – a Mountain Dew story

PepsiCo India

Silver

First Partners

Millets on the Plate

ITC’s Hotel Group

Bronze

Mobile Premier League (MPL)

Missing - Sensitively spreading awareness about human trafficking among gamers

NA

Technique Awards - Best Use of Event (A3)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Mobile Premier League (MPL)

Har Fan Ki Jersey

NA

Silver

Organic by MSL

GAIIS Summit

Ministry of Ayush

Bronze

20:20 MSL

#OneForOurPlanet

Pernod Ricard India

Technique Awards - Best Use of Digital (A4)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Mobile Premier League (MPL)

Missing - Sensitively spreading awareness about human trafficking among gamers

NA

Silver

PR Pundit

#FeelGoodWithFiama

ITC Fiama

Bronze

20:20 MSL

Evion In Beauty On

P&G Health Evion

Technique Awards - Best use of Integrated Communications (A5)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Chase Avian Communications Private Limited

UdyamStree Campaign

EdelGive Foundation

Silver

Avian WE

VMInclusion - Taara

VMWare

Bronze

Viacom18 Media Private Limited

Sonic Revolution - Creating Global Rap Gods

NA

Technique Awards - Best Use of Public Affairs (A6)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Adfactors PR and Ogilvy India

I AM The Change – Launch of Kotex ProHealth+ pads in India

Kotex India (Kimberly-Clark)

Silver

Chase Avian Communications Private Limited

Indian Leadership Forum Against Trafficking

ILFAT

Bronze

Value360

Catalysing India to become self-reliant for semiconductor manufacturing in India

India Electronic and Semiconductor Association (IESA)

Technique Awards - Best Management of Crisis (A7)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

MSL India

A brand standing tall against all odds over two decades

Amway India

Silver

Ather Energy

Building Trust with Honesty & Transparency

NA

Bronze

Mobile Premier League (MPL)

Fighting the Menace of Illegal Betting and Gambling in India

NA

Technique Awards - Best Use of Internal Communications (A8)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Gnothi Seauton

Global Month of Volunteering 2022

Amazon India

Silver

PwC India

150 years of PwC in India

NA

Bronze

First Partners

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa

Vedanta Sesa Goa

Technique Awards - Best New Product Launch (A9)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Genesis BCW

The Story of Godawan: Spirit of the Desert

Diageo India

Silver

BMW Group India

Joytown

NA

Bronze

SPAG - A FINN Partners Company

#HERTimeMatters Fighting breast cancer with innovation and hope

Roche

Technique Awards - Best Use of Media Relations (A10)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

BMW Group India

Joytown

NA

Silver

Archetype

Making Slack the ‘OG’ of Workplace Collaboration

Slack

Bronze

Avian WE

Powering The Right Now Economy

Aerospike

Technique Awards - Best Use of Community Outreach (A11)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Current Global X LinkedIn

#RokeNaRuke

LinkedIn India

Silver

Avian WE

Reach Each Child

Reckitt

Bronze

Avian WE

The Atal Tinkering Labs Marathon: Inspiring India to Cultivate 'Neoteric Innovators'

Atal Innovation Mission

Technique Awards - Best Regional Campaign (A12)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Zee Entertainment Enterprises Private Limited

Festive Road Show

Genesis BCW

Silver

Cairn Oil & Gas, Vedanta Limited

Maru Mangala

NA

Bronze

First Partners

#SesaForGreenerGood - Sanquelim Mines Reclamation a Green Model Exemplar

Vedanta Sesa Goa

SECTOR AWARDS

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Edelman India Private Limited

Inside Cricket with Yuvraj Singh: Only On Airbnb

Airbnb India

Sector Awards-Best Automobile Sector Campaign (B2)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Value360 Group

The Lap of Luxury - When experience meets thrill with Audi India

Audi India

Sector Awards - Best Luxury Campaign (B3)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

BMW Group India

Joytown

NA

Sector Awards - Best Technology and Telecom Sector Campaign (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Avian WE

Together for Tomorrow! Enabling People

Samsung India

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Genesis BCW

#TheMostNobleAct

Manipal Hospitals

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

Great India Drive 2023 – Commemorating 75 years of India’s Independence

Hyundai Motor India

Sector Awards - Best Not-for-Profit and Associations Sector Campaign (B7)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Cumulus

CHATPAT

SOS Children's Villages, India

Sector Awards - Best Food and Beverage Campaign (B8)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Edelman India Private Limited

Imagined in India

Bira 91

Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Ruder Finn India

Sab Hai, Siway SRK

Disney+ Hotstar

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Edelman India

India Retirement Index Study 2.0

Max Life Insurance

Sector Awards - Best Services Sector Campaign (B11)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Value360

Delivering Happiness Worldwise Via Simplified Pet Relocations

Carry my Pet

Sector Awards - Best Sports Campaign (B12)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

Genesis BCW

Sports has a different address

Viacom 18 Sports

Sector Awards - Best Infrastructure and Real Estate Sector Campaign (B13)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

#IronLadiesIndia - Saluting the Iron-Willed Women of Goa

Vedanta Sesa Goa

Sector Awards - Best Campaign by a PSU (B14)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

#YogaSeAyu – Holistic healing at the intersection of Yoga & Ayurveda

All India Institute of Ayurveda

SPECIAL AWARDS

Special Awards - Best Brand Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

Not just Fantasy! Online games an equalizer for sporting women

Games24x7 (My11Circle)

Special Awards - Best Corporate Reputation Campaign of the year (D2)

Organisation Name

Campaign Title

Client/Consultancy Name

Gold

First Partners

Making Indian Villages Climate Smart

ITC Limited

Fulcrum Masters - Consultancy

Rank

Organisation Name

Gold

MSL India

Silver

AvianWE

Bronze

First Partners

Fulcrum Masters - Corporate

Rank

Organisation Name

Gold

Mobile Premier League

Silver

BMW Group India

Bronze

Zee Entertainment Enterprises Private Limited

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