The winners of the Fulcrum Awards 2021 announced

The organisers - The PRomise Foundation and PRmoment.in - announced the winners of the sixth edition of Fulcrum Awards on Thursday, September 30th, 2021 at a virtual awards ceremony. Almost 500 professionals from public relations firms and in-house departments of communications got a chance to log in to witness the awards function.

The virtual awards evening saw compelling campaigns compete for 14 sub-categories of Sector Awards, 12 sub-categories of Technique Awards and the special awards categories for teams and consultancies were also announced. The awards function commenced with the honouring of communications professional Rajiv Soni with the Fulcrum Lifetime Achievement Award.

The Fulcrum Awards Jury in 2021 consisted of two sets. One of 20 eminent in-house communication leaders who looked at campaigns and the lifetime achievement category. The other included leaders of various consulting firms who looked at the best consultancy categories. The winners were selected after a rigorous online and offline process of evaluation. The process was reviewed by niiti consulting.

The Fulcrum Awards are supported by Technology and Digital Partner - Avignyata; Creative Partner - Plane Crazy; Academic Partner - SCoRe; Association Partner - PRCAI and Magazine Partner - Reputation Today and Studio partner - Founder India

The trophies will be delivered to the winners before October 30th, 2021 and the certificates will be emailed in the week of October 10th, 2021.

The complete results are outlined below :

TECHNIQUE AWARDS

Technique Awards - Best Use of Content (A1)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Six Degrees BCW

Iconic IKEA Navi Mumbai launch amidst a pandemic

IKEA India

Silver

Edelman India Pvt

Making people fall in love with Microsoft - one story at a time

Microsoft India

Bronze

Godrej Group

#ColourAtHome with Karan Johar

Adfactors PR Pvt Ltd

Technique Awards - Best Use of Creativity and Innovation (A2)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Columbia Pacific Communities

#SignsOfLove

Famous Innovations

Silver

Ruder Finn India

Learn With New

Education New Zealand

Bronze

Perfect Relations Pvt Ltd

Creating new narrative for match making

Matrimony Group

Technique Awards - Best Use of Event (A3)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

First Partners

Mangaldeep Infusing spiritual strength to fight the pandemic

ITC Limited

Silver

Six Degrees BCW

Iconic IKEA Navi Mumbai launch amidst a pandemic

IKEA India

Bronze

Intel Solutions & Services India Pvt

AI Population Scale

AvianWE

Technique Awards - Best Use of Digital (A4)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Godrej Group - Godrej L’Affaire

Godrej L' Affaire Season 5

CLA

Silver

Godrej Group-BBLUNT

Boycott Boycut: A Revolution

Schbang Digital Solutions Pvt Ltd

Bronze

Madison PR

Parachute Advansed Gold #ThankYouNurses

Marico Ltd

Technique Awards - Best use of Integrated Communications (A5)

Rank

Organisation Name

Campaign Title

Client name /Consultancy name

Gold

Genesis BCW

Gillette Barber Suraksha Safety Programme

Gillette India

Silver

Edelman India Pvt

Lay's Heartwork - An Ode To Unsung Heroes

PepsiCo India

Bronze

First Partners

The Magnificent Women of Vedanta and Their Machines

Vedanta Aluminium & Power

Technique Awards - Best Use of Public Affairs (A6)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Value360 Communications

Standing the Test of Times

WazirX

Silver

BMW Group India

BMW SkillNext, a technical skilling initiative

Bronze

Chase India

Strengthening Survivor Voice in Anti Human Trafficking Space

Kamonohashi Project

Technique Awards - Best Management of Crisis (A7)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Value 360 Communications

Anchoring in the storm of national unrest

MG Motor India

Silver

Weber Shandwick India

Stay Home Stay Safe

Bill and Melinda Gates Foundation

Bronze

Genesis BCW

Lean Clean Flying Machine

IndiGo

Technique Awards - Best Use of Internal Communications (A8)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Max Life Insurance

Harnessing the power of Connect Conviction and Confidence for employee well-being

Silver

Vistara - Tata SIA Airlines Ltd

#InThisTogether

Bronze

TCS

One TCS

Technique Awards - Best New Product Launch (A9)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Adfactors PR Pvt Ltd

The Rise of the Thar

Mahindra & Mahindra Ltd

Silver

Value 360 Communications

Anchoring in the storm of national unrest

MG Motor India

Bronze

TVS Motor Company

TVS NTORQ 125 SuperSquad Edition

Adfactors PR Pvt Ltd

Technique Awards - Best Use of Media Relations (A10)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Six Degrees BCW

Leading the EV bandwagon

Ather Energy

Silver

Archetype

Meteoric Climb to a Top Edtech Brand in India

Vedantu

Bronze

AvianWE

Great Journeys Start With CSMIA

Mumbai International Airport Ltd

Technique Awards - Best Use of Community Relations (A11)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

Practice Strategic Communications India Pvt

#AlexaInSchools - From Voice Assistant to Teaching Assistant - Bastar Campaign

Amazon Devices India

Silver

First Partners

Mangaldeep Infusing spiritual strength to fight the pandemic

ITC Ltd

Bronze

Ruder Finn India

Indian Merchants Saluting the Covid-19 RealHeroes

Pine labs

Technique Awards - Best Regional Campaign (A12)

Rank

Organisation Name

Campaign Title

Client name /Consultancy Name

Gold

First Partners

Mangaldeep Infusing spiritual strength to fight the pandemic

ITC Ltd

Silver

First Partners

Mission Kalahandi - Zero Poverty Zero Hunger

Vedanta Aluminium & Power

Bronze

TVS Motor Company

One Dream One Ride Indian Odyssey

Adfactors PR Pvt Ltd

Masters of Technique

Rank

Organisation Name

Gold

First Partners

Silver

Six Degrees BCW and Value360 Communications

Bronze

Godrej Group

SECTOR AWARDS

Sector Awards - Best Hospitality and Travel Sector Campaign (B1)

Organisation Name

Campaign Title

Client/Consultancy Name

Value360 Communications

Rebooting Indian Tourism

Zostel

Sector Awards - Best Automobile Campaign (B2)

Organisation Name

Campaign Title

Client/Consultancy Name

BBH India

DriveTheChange - International Women's Day

Audi India

Sector Awards - Best Luxury Sector Campaign (B3)

Organisation Name

Campaign Title

Client/Consultancy Name

PR Pundit Public Relations Pvt Ltd

Straight Talking with Corrale

Dyson India

Sector Awards - Best Technology and Telecom (B4)

Organisation Name

Campaign Title

Client/Consultancy Name

Candour Communications

Connecting Lives

Zoom Video Communications

Sector Awards - Best Healthcare and Pharma Sector Campaign (B5)

Organisation Name

Campaign Title

Client/Consultancy Name

AvianWE

Dettol Handwash Challenge

Reckitt

Sector Awards - Best Consumer Products and Retail Sector Campaign (B6)

Organisation Name

Campaign Title

Client/Consultancy Name

20:20 MSL

#KeepGirlsInSchool

P&G Whisper

Sector Awards - Best Not for Profit and Associations Sector Campaign (B7)

Organisation Name

Campaign Title

Client/Consultancy Name

Chase India

Strengthening Survivor Voice in Anti-Human Trafficking Space

Kamonohashi Project

Sector Awards - Best Entertainment and Media Sector Campaign (B9)

Organisation Name

Campaign Title

Client/Consultancy Name

Genesis BCW

Return of IPL: Return of the Fans

Star & Disney India

Sector Awards - Best Banking and Financial Services Sector Campaign (B10)

Organisation Name

Campaign Title

Client/Consultancy Name

First Partners

Udhaar Accha Hai - Borrowing is Good

OkCredit

Sector Awards - Best Services Sector Campaign (B11)

Organisation Name

Campaign Title

Client/Consultancy Name

20:20 MSL

Reimagining the Gate - Security & Community Management Solutions - Transitioning to one-stop solution for essential services

MyGate

Sector Awards -Best Sports Campaign (B12)

Organisation Name

Campaign Title

Client/Consultancy Name

MSL India

Back To Win

La Liga

Sector Awards - Best Infrastructure and Real Estate Sector Campaign (B13)

Organisation Name

Campaign Title

Client/Consultancy Name

Integrated Centre For Consultancy Pvt Ltd

Yahan Search Khatam Karo

Housing.com

Sector Awards -Best Food and Beverage Sector Campaign (B14)

Organisation Name

Campaign Title

Client/Consultancy Name

Genesis BCW

My Startup-2.0 Home-makers Turn Job-Creators

Britannia Marie Gold

SPECIAL AWARDS

Special Awards - Best Brand Reputation Campaign of the year (D1)

Organisation Name

Campaign Title

Client/Consultancy Name

Value 360 Communications

Anchoring in the storm of national unrest

MG Motor India

Special Awards - Best Corporate Reputation Campaign of the year (D2)

Organisation Name

Campaign Title

Client/Consultancy Name

BMW Group India

BMW SkillNext, a technical skilling initiative

SPECIAL AWARDS – CONSULTANCY

Special Awards - PR Consultancy of the Year - Small (D3)

Organisation Name

ON PURPOSE

Special Awards - PR Consultancy of the Year - Mid-size (Above INR 10-20 cr) (D4)

Ruder Finn India

Special Awards - PR Consultancy of the Year - Large (Above INR 20 -50 cr) (D5)

Value 360 Communications

Special Awards - PR Consultancy of the Year - Giant (INR 50 cr above) (D6)

AvianWE