Imagicaaworld Entertainment Limited (IEL), a leading entertainment and theme park destinations, has hired SGA PR to deepen how its story is told, heard, and remembered.
SGA PR broadens mandate to public relations
The partnership expands SGA PR's existing investor relations mandate into a full-spectrum public relations and communications role. The mandate spans IEL's portfolio within the Malpani Group- Imagicaa, Aqua Imagicaa, Wet’n Joy, and Sai Teerth Theme Park.
Dhimant Bakshi, CEO said: "SGA PR's strength in building industry-first narratives, backed by deep insights through its in-house research capability, will help us bring Imagicaa brand closer to the hearts of our customers and the wider world of travel, leisure and family entertainment. It is a partnership built for the long game."
Rahul Jain, CEO, SGA PR, added: "As India's leisure and entertainment landscape evolves, iconic brands like Imagicaa are actively shaping how consumers engage with experiences, travel, and family entertainment. Our mandate is to build a narrative that goes well beyond visibility. One that creates genuine, enduring brand salience in the lives of Indian consumers."
For Imagicaa, this marks a decisive move from campaign-driven communication to an always-on, narrative-led presence.
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