Johnson’s Baby, a pioneer in baby skincare launches a digital film titled ‘The Long Wait for Day 1’, a heartfelt tribute to mothers and their motherhood/pregnancy journey. 

On Mother’s Day, Johnson’s Baby’s latest film conceptualised by DDB Mudra celebrates the different journeys of mothers, including adoption, in vitro fertilization (IVF), or preterm. 

Commenting on the latest campaign, Manoj Gadgil, Business Unit Head-Essential Health & Skin Health & VP Marketing, Kenvue said, “Every mother’s journey is unique, every mother’s journey is special, but some motherhood journeys are longer. 

Johnson’s Baby further leveraged the campaign with national and regional celebrities and influencers with #JourneyToDay1 campaign engaging 1000+ mums in various communities.

Harshada Menon and Siddhesh Khatavkar, group creative directors, DDB Mudra shared, “When it comes to motherhood, it’s never simple. We wanted to bring out the raw emotion, excitement, grief and happiness that comes with this journey. Despite being a story of three moms in our film, in reality, it represents the story of many.”