Torque Communications, has recently picked up BlueStone, an online jewellery ecommerce firm, as a client.
According to Arvind Singhal, Chief Operating Officer, BlueStone, “As a growing entity in the online jewellery space, we are looking at a multidimensional approach to communication. Torque Communications brings with it years of experience in public relations from across sectors which will help us take the best PR approach that is tailor made to meet our requirements.”
Supriyo Gupta, founder and managing director, Torque Communications, says “E-commerce is reinventing traditional businesses, none more so than in the jewellery space. Customers are used to buying jewellery in a particular fashion and from places where they have often had long relationships. At the core of jewellery purchase is trust. We see ourselves being a part of the process of not only creating trust but long lasting relationships”