These are the patterns of youth behaviour uncovered by TR:OUTH 2015, Trends for Indian Youth study by Genesis Burson-Marsteller, which forecasts the trends our youngsters are likely to follow in 2015.

Deepshikha Dharmaraj, Chief Marketing and Growth Officer, Genesis Burson-Marsteller says, “Times are changing at a pace faster than brands can keep up with. And this rapid change is being brought about by the exuberance that the youth of the current generation demonstrates. They no longer limit themselves to impressive and lofty platitudes, they act in a manner that leaves a deep impression among the public at large.”