Former Panasonic hand, Tribhuwan Joshi has taken over as lead PR and CSR for Fujifilm India.
In this capacity, Joshi will be responsible for handling external communications, media relations, public relations, CSR, brand strategy and digital marketing
Just this week, Fujifilm India launched an aggressive brand campaign 'Never Stop' in India that focused on the brand's relationship with Indian households. This brand exercise is part of the global 'Never Stop' campaign by the firm. Interestingly, the film rolled out not just on YouTube but also on OTT platforms such as Amazon Prime Video, Netflix and Hotstar.
A communications specialist with 13 years of experience in corporate communications, digital PR and CSR, Joshi has worked with large firms across sectors like consumer electronics, smartphones, IT and Sports.
Before joining Fujifilm, Joshi was with Panasonic working on multiple business verticals, including energy and consumer goods.
He has also worked with MSL.