Unilever's Purnima Lamba joins Mahindra Group as Chief Brand Officer

Purnima Lamba has joined Mahindra Group as chief brand officer, taking charge of the conglomerate's corporate brand and communications strategy.

In the role, Lamba will lead the development and execution of a brand narrative aligned with the Group's values and long-term business ambitions, while ensuring consistency across Mahindra's wide spread of business verticals — spanning automotive, farm equipment, hospitality, financial services and technology. She'll also be responsible for strengthening the Group's presence across both traditional and digital platforms.

She joins after close to 25 years at Unilever, where she held senior leadership roles across India, the UK and the Netherlands, working across brand strategy, digital media innovation and tech-enabled consumer experiences.