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Value 360 Communications and RepIndia sign JV to set up reputation management firm 'RepValue'

New Delhi, May 22, 2023 Value 360 Communications,and RepIndia, one of India’s largest independent communication firms, today announced a JV to form a new entity named RepValue to offer clients and brands an advanced mechanism for superior, real-time reputation management insights and solutions. T

RepValue will focus on creating a strategic crossover of PR and digital reputation management to build holistic, full-service, insight lead and outcome-based brand reputation solutions. The collaborative ambit will span tech-backed capabilities, including creative innovation, content creation, online branding, crisis management, social listening, and round clock response management, CRM, SEO, social media, corporate communication, and perception management, to bolster the online reputation and presence for key brands.

Ayesha Chenoy, chairperson and founder, RepIndia, said, "I’m excited to partner with Value 360. We have a common vision, ethics and a proven track record and reputation. Every piece of communication needs to go through a reputation filter, every brand issue needs to be managed before it becomes a crisis. This is the first solution that will make the brands future-ready, in a world where everything can change in a minute”

Kunal Kishore, founder and director, of Value 360 Communications, said, "Both Value 360 Communications and RepIndia have charted similar growth trajectories in the communications and digital space. In a world witnessing strong integration of communications and digital, the two powerhouses will together bring in a solution for Indian organisations that can lead to effective reputation management."

Archit Chenoy, the CEO, RepIndia, said, "The strategy will be based on the fundamental needs of the business and brand, and the partners will ensure economies of scale not only in terms of pricing but also in efficiency and quality so as to protect shareholder values.”

The advisory board for RepValue will be announced soon.

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