Value 360 Communications has been appointed by Germany based PR agency achtung! to drive the India PR mandate for the Lufthansa Group. Under the mandate, Value 360 Communications will plan, manage, and support all PR-related activities for the Lufthansa Group airlines – including Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines – in India as part of a global agency network created and managed by achtung!.
achtung! won a multi-stage pitch and is now responsible for planning and supporting PR activities in 41 countries outside Lufthansa’s home markets of Germany, Belgium, Austria and Switzerland. The firm took over the brand mandate on January 1, 2019, and has now created its own international network over the agency pool, 'The Network One', comprising over 1,000 owner-operated agencies worldwide.
The global agency network created by achtung! comprises partner agencies in 41 countries, handpicked according to the criteria developed by Lufthansa and achtung! with the London headquarters of The Network One.
The Value 360 Communications statement released today said that they, " Have been chosen on the back of its extensive experience in the larger aviation, travel and hospitality industry." The agency has led the brand mandate for firms such as Goibibo, TUI India, Cleartrip and Tirun Travel.
Kunal Kishore, founder and director – Value 360 Communications, said, “We are proud to have secured the PR mandate for the Lufthansa Group in India, and are looking forward to collaborating with the global agency network to deliver justified value and tangible results."