Start up specialist, Value 360 Communications, today announced a new strategic partnership with independent global communications company, LEWIS.
The new firm, called 'LEWIS Value 360', has been set up with equal equity from both sides. ‘LEWIS Value 360’, is expected to help fast growing Indian companies access PR across 28 key global business locations covering Asia Pacific, Europe and the US. Additionally, LEWIS’ global client roster will be able to tap into Value 360’s vast local expertise.
The new firm has already started work and has absorbed the LEWIS India team. While two clients have also been ported on to LEWIS Value 360, another four are expected to be tranferred soon.
Kunal Kishore, founder director at Value 360 said: “At Value 360, we have carefully nurtured our identity as a branding and communications partner that enables emerging businesses to establish themselves as industry leaders, and global brand to effectively manage their Indian communication mandates. Joining hands with LEWIS will give us the competitive edge.”
Scott Pettet, SVP APAC at LEWIS said: “This new partnership will allow our clients to access a great depth of talent and knowledge in one of the world’s most fascinating and fastest growing economies.”
LEWIS, a global communications agency head-quartered in London, has more than 600 staff in 28 offices. The company has had its own branded presence in India since 2011, with offices in Bangalore and Mumbai. Value 360 Communications was founded in 2003 and is one of India’s fastest growing communications agencies, currently employing more than 200 staff across four offices.