Wealth management company True Beacon hires IMC firm One Source
Leading client-aligned asset management firm, True Beacon, wealth manager for HNIs and UHNIs, today announced that they have hired IMC consultancy, One Source.
Involving reputation management counsel across stakeholder groups, the mandate will cover content marketing, corporate communication, investor relations, and digital platform management and marketing across PESO platforms for True Beacon.
Launched a year ago, True Beacon has outperformed markets by more than 25% for all of year One, showing double-digit returns for global and Indian investors. The wealth management firm is backed by Nikhil Kamath, co-founder and chief investment officer, True Beacon and Zerodha, and counts among senior management veterans such as its CEO, Richard Pattle, erstwhile vice chairman of the Standard Chartered Bank in the UK.
Speaking of the partnership, Richard Pattle, CEO, True Beacon opined, “At True Beacon, we wanted to change the way ultra-high net worth individuals interact with the Indian growth story. We built the firm on the values of client alignment, technology-enabled transparency and strategic value creation. This is where we found One Source exceptional in their digital-first approach, their focus on positively impacting partner bottom lines, and being forthright about the fact that on their growth depended on ours. That particular brand of consultants is rare globally, as we have found over decades of experience”.
For One Source, this mandate will be spearheaded by lead counsel on the account, Chhavi Sharma, supported by the national team.