Western Digital India has awarded its public relations mandate to Avian Media, following a competitive multi-agency pitch.
The agency will be responsible for developing and managing strategic communications to amplify key messages and deliver successful integrated campaigns for Western Digital India. The mandate includes highlighting the company’s business strengths, promoting technology leadership and innovation and building online advocacy for the brand.
Paul Wooding, Director of Public Relations, EMEAI, Western Digital India said “We look forward to working with Avian Media in successfully driving the strategic communications campaign in India for us. The strength of the Avian team’s ideas and their ability to understand our company’s proposition and the industry we’re in was pivotal in our decision to appoint them. We were looking for a long term partner and we’re delighted with the team we have on board.”
Commenting on the win, Nitin Mantri, CEO, Avian Media said, “We are extremely pleased to be the partner of choice for a brand like Western Digital. This partnership is testament to the strength of our ideas and our ability to devise insight-driven creative campaigns that influence behavior and drive change. It’s a privilege to be chosen as their preferred communications partner