Whirlpool appoints Lowe Lintas as its brand communication partner

Whirlpool of India, the world’s leading kitchen and laundry home appliance company, recently appointed Lowe Lintas as its marketing and communications partner.

Speaking about the agency’s appointment, KG Singh, vice president – Marketing, Whirlpool of India said: “We are delighted to have Lowe Lintas India on board as we expand and grow our India business to the next level. The digital first approach, powerful insights and  brand strategy presented by Lowe Lintas will help reinforce our connect with existing consumers and bring new consumers into the care and comfort of Whirlpool. We look forward to a long and exciting journey ahead.”

As the brand's full-service brand communications partner, Lowe Lintas will devise its strategy and build omnichannel creative solutions to fuel Whirlpool's next level of growth.

Naveen Gaur, deputy CEO, Lowe Lintas said: “The core of the brief from Whirlpool was very clear - to help them become the category leader in coming years with a strong focus on digital. The foundation for our strategic thinking and approach included our capability to stitch up a hyper-bundled solution for the brand.

Our expertise of being able to bring a new age, contemporary and integrated solution was what won over the Whirlpool leadership.”

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