Why invest in influencer marketing?
PR News 
0 minute read 
Jade Harding
61% of marketing spending goes on paid media, however only 22% of customers trust ads, according to an infographic by Traackr.
This shows a substantial divide between spending and impact. Authoritative content was the most trusted with 51%.
The study also showed that IBM, Asos and P&G are among the 6 brands that got it right when it comes to influencer marketing.
See the full infographic below:
Featured
Balance of economic power shifting to Asia, driving country-wise PR mandates says Lee Nugent EVP & Regional Director APAC at Archetype
What PR is not! What most people get wrong about PR
Kommune Brand Communications and techARC unveil report on PR trends for ICT
