PR News 1 minute read
Wolfzhowl Strategic Instigation, a brand strategy consultancy has brought on board Maulik Kalamthekar as the lead of Consumer Engagement Strategy. This is Maulik’s second stint at the behaviour change strategy firm.
Commenting on his return to Wolfzhowl, Maulik says,"Strategy is about devising the best plan for winning. The wolves are mavericks in strategy craft. As we create robust strategies, we also want to focus on helping our clients execute our winning strategy with candour and creativity. Super pumped to be returning to do some rainmaking work for brands".
Maulik comes with over 7-years of experience in advertising and digital marketing across functions, agencies and brands.In his previous brief stint at The Glitch, Maulik was the Group Head of Strategy for the WPP agency's content division - Flux.