PR News 2 minute read
Zeno Group and marketing signal measurement company Origami Logic, have announced a global partnership. The partnership allows brands to draw real-time actionable insights by analysing marketing signal data across paid, owned and earned media channels into customised and dynamic dashboards.
Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have created a market for intelligent data insights across these many sources. According to the 2016 State of Marketing report by Salesforce, 63% of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72%. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.
“Brands need to optimise at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said John Kerr, Chief Digital Officer, Zeno Group.
"Moving to a continuous cycle of campaign execution and optimisation enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Opher Kahane, CEO and Co-Founder of Origami Logic.