Zupee, an online skill-based gamification and knowledge platform, today announced the appointment of Dr. Subi Chaturvedi as chief corporate and public affairs officer.
Zupee, founded by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh in 2018, is a skill-based mobile gaming and knowledge platform, running live quiz tournaments on its app.
It successfully raised $19 million in two rounds of funding, the most recent in January 2021.
Speaking on her appointment, Dr. Subi Chaturvedi, chief of corporate & public affairs, Zupee said, “I believe that we can revolutionize the field of learning, skilling and education through gamification and by incentivising learning. We really have a chance to go global with Zupee and represent India at an international level as an innovator and technology leader, and I am going to be heavily invested in achieving this.”
In her new role, Dr. Chaturvedi will work closely with Government bodies and policy makers, as India defines the policy framework for the online gaming, education & skilling sector. The online gaming sector has witnessed a boom during the pandemic, with increased internet and mobile penetration creating a dire need for a facilitative ecosystem in order to provide fertile ground for technology led innovation. As per an industry report, the online gaming industry is growing at 40% CAGR with over 300 million users in the country
Congratulating Dr. Subi Chaturvedi on her new role, Dilsher Singh Malhi, founder & CEO, Zupee said, “We are constantly looking for moonshotters, transformational leaders and people with experience in building facilitative policy frameworks to join us. By bringing in Dr. Subi, we now have someone who embodies all three qualities”.
An alumna of IIT Delhi, Dr. Chaturvedi has served as the Global Co-Chair of the Netmundial Initiative, was a Member of the UN Internet Governance Forum (MAG), appointed by the UNSG, and has also served on the Boards of the UK India Business Council (UKIBC).
Prior to joining Zupee, Dr. Chaturvedi was leading TikTok4Good India, and was also a senior president at YES BANK, and head of public policy and public affairs at COAI (Cellular Operators Association of India).
Her contribution will be a key focus area against the backdrop of India’s emergence as one of the top five nations in mobile gaming arena. Her work in digital economy and global internet governance is well recognised globally by the industry, academia and governments. She is well published and on cross border data flows, new and emerging technologies and is often a key note speaker at significant industry and governments forums.