PR Professionals, to mark its 12th foundation day, has launched ‘RAISE,’ a social communication practice aimed at supporting grassroots-level NGOs with their communication requirements. This practice will be a part of the PRP Foundation and will provide pro bono communication services to NGOs and individuals across the country who are engaged in impactful work, particularly at the grassroots level.
The goal is to empower these NGOs to raise awareness about their endeavours. This will be a two-way process, allowing organizations seeking these services to directly approach PRP. Concurrently, PRP will actively identify relevant organizations and campaigns to support.
Dr. Sarvesh Tiwari, founder and managing director of PR Professionals, commented, "Since PRP's inception, we have supported numerous social campaigns pro bono. On our 12th foundation day, we formalized this approach as a practice, enabling us to support more campaigns and grassroots-level NGOs through our initiative, RAISE."
He further added, "Through this practice, we also aim to collaborate with the government and various ministries, offering our services to raise awareness about social and public interest campaigns."
Some campaigns and organizations supported by PRP include #JusticeForNirbhaya, Para Sports Foundation, and Kalam Foundation, among others.
In 2021, PRP undertook a self-funded initiative to support 135 children who lost their parents to COVID-19. The organization is covering the educational expenses of these children until their eldest family member achieves financial independence. Additionally, PRP adopted families of martyrs from the Uri terror attack, providing financial support for their living expenses and the education of the martyrs' children until they become financially self-sufficient.