Crisis PR in A Digital World

 12th October 2012    PR Training 

Why this course is useful:
For decades there was a formula for good crisis management, a formula tested over years. But the Internet has shown that a reputation can be destroyed, not just in months but in hours: that a reputation can be pulled apart, not by an army of protesters but by one individual. The Internet has levelled the playing field between resource rich organisations and the lone disillusioned ex-employee, customer or activist.

This workshop examines the trends behind the new type of PR crisis. How does it look? What shape does it take as the crisis unfolds and, most importantly, what are the strategies and tactics you need to deploy in order to manage the issue or crisis successfully in this digital world.

How attendees will benefit:
From knowing how to prepare their client or brand for an online crisis, knowing which strategies are proven to work online and how to select the right one for the right crisis. Understanding what tactics are available to fight an online attack or issue and how to deploy them powerfully.

What attendees will learn:
• Monitoring the chat on the Internet and flagging up potential issues

• Preparing your in-house/agency team

• Building a dark site to fi ll the vacuum

• Key strategies for managing an on-line crisis

Further payment information:

The cost of each individual course is $US 60 when paying online. If you are booking more than 5 courses, and wish to be invoiced, please email lucy.smith@prmoment.com. If you would like to opt for the Online Certificate, the online payment cost is US$745. Again, if you prefer to be invoiced, please contact lucy.smith@prmoment.com.

 If you have problems booking this course please call our booking hotline number 00 44 1962 832542 or email bensmith@prmoment.com. To check the price of this course in rupees, there is a currency converter at the bottom of the page.