PRmoment Health Comms Winners 2022 Announced

Best Sustainability Campaign

#RotaryResponds

GCI Health

Gold

Judge’s comments: Usha Iyer, director - external communications Dr. Reddy's Laboratories said the GCI Health, Rotary entry had, “Strong articulation of goals.”

While Melissa Arulappan, head of corporate communications, IQVIA India said, “ Great to see the results!”

Best Community Engagement Healthcare Campaign

Doses of Pride, Doses of Gratitude: Manipal Hospitals

Concept Public Relations India Ltd

Gold

IQVIA’s Melissa Arulappan said the Manipal Hospitals campaign, “Had a good idea to co-opt RWAs in the campaign.”

Seema Ahuja, Global Head of Communications & Corporate Brand Biocon Group and Biocon Biologics said the campaign was an “ “Outstanding Cause, Purposeful PR initiative. Great to see the multi-stakeholder engagement during the campaign.”

Best Covid-19 Communication Campaigns

Godrej Protekt and Indian Railways: Travel Hygiene

Godrej Industries

Gold

Gamers for India: Covid Relief

Mobile Premier League

Bronze

Communicating Hope for India: Roche's Ronapreve

SPAG

Bronze

Shweta Munjal, vice president & global head - corporate communications & sustainability Lupin said, “The tactics used by the Godrej Protekt campaign are beautifully outlined.”

IQVIA’s Melissa Arulappan said the MPL Gamers for Relief campaig, “Had a wonderful idea and strategy!

Dr. Reddy's Laboratories Usha Iyer, said the SPAG entry for Roche Ronapreve showed, “Good demonstration of integrated approach.” and IQVIA’s Melissa Arulappan liked the tiered approach of the campaign.

Best Communication Campaign -Wellness

#wakeuptogoodsleep ResMed

Allison+Partners

Silver

Dr Arbinder Singhal, the CEO, of Fitterfly, said the ResMed entry showed, “An integrated and comprehensive awareness campaign on a relatively lesser-known but widely present issue.”

Best Short Form Video For Health Communication

USAID NISHTHA

Hill + Knowlton Strategies pvt. ltd.

Silver

Richa Singh, CEO & co-founder, Blogchatter commented on the USAID Nishtha campaign, that “Use of UGC videos was definitely a great way to generate empathy in the campaign - a tried & tested route to get results.”

Best Healthcare Digital Campaign

Mankind Pharma, ‘Its One Life’ – Choose Right

D Yellow Elephant

Bronze

Richa Singh, CEO & co-founder, Blogchatter commenting on the campaign for Mankind Pharma, said “The idea was quite good and the intent to spread awareness was well crafted.”

Best Use Of Social Media For Health Communication Campaign

IHW Council & #GratitudeWeek

Teamwork Communication Solutions Pvt Ltd

Silver

Richa Singh, CEO & co-founder, Blogchatter stated that, “The scale of the #GratitudeWeek campaign was very good - it didn't look like any stone was left unturned and the messaging needed that

Best External Communications Campaign - Healthcare

Uber India & MaxTheVax

Genesis BCW

Gold

Roche: Communicating Hope through India

SPAG

Bronze

Dr Arbinder Singhal said about the Uber India & MaxTheVax campaign, “It was a behaviour-changing campaign that was in line with Uber's personal brand positioning.”

He also commented on SPAG’s campaign for Roche: Communicating Hope through India campaign that it was an “Extensive and relevant KOL engagement for creating awareness and adding credibility.”

Best Public Health Communication Campaign

Roche Diabetes Care – The DiaBeaters

Edelman India

Gold

Protekt India Movement with Indian Railways by Godrej Protekt

Godrej Industries

Gold

Varian, We Can, Cancer Can’t

SPAG

Special Mention

Dr. Arbinder Singhal said about the, “Roche Diabetes Care – The DiaBeaters’ campaign by Edelman India that it was a, “Case in point about how medium and messaging of communication needs to change with the TG.”

Commenting on the Godrej PRotekt campaign, Dr. Arbinder Singhal called it an “Inspired solution to make travel safer.”

Fitterfly’s Dr. Arbinder Singhal also praised the SPAG ‘Varian, We Can, Cancer Can’t’ campaign as “A comprehensive campaign with the right stakeholders to create a roadmap for such a widespread concern.”

Best Communication Campaign -Pharma

Cipla’s Berok Zindagi

(Unstoppable Life) campaign

GCI Health India

Gold

Cardiovascular Campaign Shakti

Lupin Ltd.

Silver

Breast Cancer Action Month: #LetsTalkBreast

Teamwork Communication Pvt Ltd

Silver

BlogChatter’s Richa Singh said for Cipla’s Berok Zindagi, “ The objective of the campaign was very clearly defined - that led to some interesting ways to measure the success. Overall a great campaign to showcase behaviour change.”

Masooma Pathre, director - communications, emerging markets (India, IndoChina, Frontier Markets and Thailand), Medtronic called the Cipla campaign one that has, "Well defined KPIs and outcomes."

Richa Singh also said for the Lupin ‘Cardiovascular Campaign Shakti’, “Activation of Mary Kom was definitely a well-integrated idea in the campaign.”

The Let’sTalkBreast campaign by Teamwork Communications also won praise from Richa for being, “Very well drafted and activation of all stakeholders made this a great campaign drive.”

Best Internal Communication Campaign - Healthcare

“Fortis Healing

Touch,”

Fortis Healthcare Limited

Gold

‘Health and Harmony’

Sanofi India Limited

Silver 

NISHTHA USAID

Hill + Knowlton Strategies India

Silver

Adfactors PR’s Pooja Jethwani said about the Fortis Healing Touch campaign that it was, “ “One of the first entries that demonstrate the power of WhatsApp in internal communication; apart from other tools. It was the single most often used platform especially for frontline workers for Covid-19 communication.”

Hemali Bhutani, managing director, GCI Health India, said Sanofi’s Health and Harmony Campaign showed ‘Great engagement initiatives.’

Judge’s Comment: Pooja Jethwani, account director - ESG & Social Impact Consulting Adfactors PR said, about the Sanofi win: “The campaign addresses all aspects of employee communication and engagement; not only to allay their fears and anxieties but to foster a sense of belonging among them.”

Hill and Knowlton Strategies India’s NISHTHA USAID campaign earned kudos from BlogChatter’s Richa Singh for, “The impact in terms of numbers was emphatic.”

Best Social Impact And CSR Campaign

Protekt India Movement

Godrej Industries

Gold

‘The COVID Warrior UpSkilling Program - #ThankANurse’

Impact Guru Foundation

Gold

GratitudeWeek

Teamwork Communication Pvt Ltd

Silver

Ritika Jauhari, president- strategy & new business, SPAG commented on the #ThankANurse campaign by Impact Guru Foundation that, “The cause is much needed. Impact Guru did build a connect and mobilised the audience in a big way. Working for the Nurse, an integral but not prioritised component of the healthcare continuum is an important approach.”

GCI’s Health’s Hemali Bhutani called Godrej Protekt India campaign, “ A great 360-degree campaign.”

Judges also praised the GratitudeWeek campaign by Teamwork calling it a , “A great initiative that was the need of the hour.” and commending the, “Leveraging of multi-lingual approach, virtual shows.”

Healthcare Communication Agency Of The Year - Medium

Teamwork Communication Pvt Ltd

Won 

Judge’s comments

“The team's approach looks authentic and result-driven - they believe that the offline impact is important and must be aligned with the activity.”

“Good range of activities.”

In House Team Of The Year - Pharma

Sanofi India Limited

Won

Judge’s Comment: “The purpose and the approach are absolutely on point. Keeping the workforce motivated outing the pandemic was a challenge faced by many people. The entry beautifully captures the ask, the key insight of need for personal touch points or recognition very well. An all-women's team is a cherry on the cake.”

In House Team of the Year - Health Insurance

PolicyBazaar Insurance Brokers Pvt Ltd.

Won

Judge’s comments: “This is the first entry where I've seen the team call out impact of PR; better response to IPO, increased market share and brand score. I also love that the team pivoted their communication strategy to harness the power of digital; launching a podcast. Combining new age media with traditional platforms outreach is the future of public relations.”