Reputation advisory Astrum ties up with Sri Lanka's NGage for comms services

 8th February 2024    PR News 
 Saumya Srivastava

Reputation management firm Astrum, and NGage, Sri Lanka’s, an integrated marketing communications and public relations, has inked an exclusive strategic alliance that cements India and Sri Lanka connectivity.  

This mutually exclusive partnership capitalizes on the growing economic strength of the South Asian subcontinent, home to one of the largest and fastest-growing free market economies in the world today.  

As per Astrum, there will also be a ‘talent exchange’ programme to develop specialist capabilities for team members in both firms.

“The communication world is not what it used to be, because the shelf-life of the old normal has expired and the ‘New World’ demands new paradigms of strategic communications. The combined acumen of Astrum and NGage will help clients successfully negotiate the complex landscape of reputation, risk and Regulation in this new world.” says Ashwani Singla, founding managing partner of Astrum. 

He adds, "Our partnership is built on a shared passion for a science-powered approach to shape powerful narratives that deliver outcomes that matter to our clients.”

Commenting on the tie-up, Nimal Gunewardena, founder chairman & chief strategist of NGage Good Advocacy & PR, says, “I am delighted at the prospect of working again with Ashwani Singla, who invited us to join BM in 2008, and has now promised to help reinforce our expertise and international access. 

Our affiliation with Astrum enables us to help Sri Lankan companies as they increasingly go into regional markets, and Indian companies to build their brands here, while bringing access and expertise for national projects and FDI promotion.”