Sakshar Media, the Delhi-based public relations agency, bagged the PR mandate for Auretics Limited, India’s largest online retail platform.
Commenting on the tie-up Arjun Gupta, CEO - Auretics ltd. said, "While Auretics Limited is India’s largest online retail platform, our aim is to further establish the Auretics brand in India. We believe Sakshar Media's diverse experience in PR and understanding of the retail industry makes them a perfect partner to drive our communications with. We're excited to onboard them as a core partner and work closely with them to build our brand."
The agency bagged the account in a multi-agency pitch and will be responsible for increasing the brand awareness and media visibility for Auretics as a part of its partnership.