SBICAP Ventures Limited (SVL), the alternative asset management subsidiary of SBI Capital Markets Limited has appointed Pitchfork Partners as its strategic communication counsel. 

The service mandate will now cover external communication in addition to the ongoing digital outreach for the various fund initiatives under SBICAP Ventures, namely Neev funds, SWAMIH (Special Window of Affordable & Mid-Income Housing) and SRI (Self Reliant fund).

SVL has invested in stressed residential real estate and the MSME sector in India, as well as contributing to many renewable energy, waste management, and climate-related initiatives.

Anjana Seshadri, vice president, of Neev Fund, said, "We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive even deeper in the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICAP Ventures as a whole.”

Jaideep Shergill, co-founder, Pitchfork Partners, added, “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it is out to become one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility.”